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RACHEL REYES DESIGN      

MEAP


COMMUNICATION DESIGN STUDIO - IDENTITY
2023 - Identity // Motion
Supervised by Dominic Hofstede

Meap is a concept food product start-up that is dedicated to domesticating the cells of animals, rather than the animals themselves. Through the cheerful cow imagery and a hidden red beaker, the designed logo embodies Meap's friendly, innovative, and animal-friendly approach. vibrant and lively visual branding communicates accessibility, contemporary appeal, and consumer friendliness, highlighting Meap's dedication to sustainability and a positive influence on the food industry.





I acknowledge the Traditional Owners of the land where I work & live, the Wurundjeri people and pay my respects to Elders past & present. 



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