MEAP
COMMUNICATION DESIGN STUDIO - IDENTITY
2023 - Identity // Motion
Supervised by Dominic Hofstede
Meap is a concept food product start-up that is dedicated to domesticating the cells of animals, rather than the animals themselves. Through the cheerful cow imagery and a hidden red beaker, the designed logo embodies Meap's friendly, innovative, and animal-friendly approach. vibrant and lively visual branding communicates accessibility, contemporary appeal, and consumer friendliness, highlighting Meap's dedication to sustainability and a positive influence on the food industry.